Building DynaSite in public: Results of first day with Google Ads

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Google reviewed and approved my add much more quickly than I thought and started serving the single ad I created at around 4.30/5.00pm today.

It's midnight here now and so far the ad has generated: 

Considering that

I think it's not bad! The ad so far cost around 18 euros. Now if instead of joining a waitlist people could actually sign up and try the product right away, I assume more people would have clicked on the ad, and more people would have signed up. 

But even if it was just 22 signups, it's not bad for 8 hours I think. Depending on the pricing I will do, if even one only out of those 22 people converted to paid - 4.54% - this first run of the ad would have been repaid in 1-2 months. It it good? is it bad? I don't know, it depends on the customer lifetime value some other stuff I am not sure yet. I need to learn this stuff.

Overall I think that if 167 people clicked the ad in 7-8 hours even if it clearly mentions "waitlist", and 22 people joined the waitlist, surely it must mean that there is interest?

I have these credits from Google so I will keep the ad running until they finish. Let's see where this goes.