Google reviewed and approved my add much more quickly than I thought and started serving the single ad I created at around 4.30/5.00pm today.
It's midnight here now and so far the ad has generated:
- 2446 impressions in Google search
- 167 clicks for a CTR of 6.83%
- of these 167 clicks, 22 converted, meaning that those people joined the waitlist.
- it was the first ad and I don't have experience with ads
- I only got some help from ChatGPT to generate the copy
- I did some basic keyword research, after than I applied some recommendations from Google
- the ad, in many versions of the copy, mentions "join the waitlist", so most of the people who clicked on the ad actually knew they would only be joining a waitlist
I think it's not bad! The ad so far cost around 18 euros. Now if instead of joining a waitlist people could actually sign up and try the product right away, I assume more people would have clicked on the ad, and more people would have signed up.
But even if it was just 22 signups, it's not bad for 8 hours I think. Depending on the pricing I will do, if even one only out of those 22 people converted to paid - 4.54% - this first run of the ad would have been repaid in 1-2 months. It it good? is it bad? I don't know, it depends on the customer lifetime value some other stuff I am not sure yet. I need to learn this stuff.
Overall I think that if 167 people clicked the ad in 7-8 hours even if it clearly mentions "waitlist", and 22 people joined the waitlist, surely it must mean that there is interest?
I have these credits from Google so I will keep the ad running until they finish. Let's see where this goes.