There are several reasons why you may want to migrate Google Analytics properties from an account to another. For example, I’ve had two Google Analytics accounts for a few years now, the first one with just one property – for this blog – and the other one for the other sites/apps I manage. Today I wanted to migrate the blog property to the second account so to keep everything under the same account, so I was happy to see that this is possible now – not sure when they’ve changed things but I had tried this some time ago without success.
I did find some help page by Google about this, but it was confusing as to which exact permissions I had to enable and where, so here’s what I have done in case someone else finds this confusing too.
So, assuming you own a Google Analytics account A and another account B, and want to migrate/move a property from A to B, the first thing you need to do is open the property settings under Admin in account A:
Then you have to add the user account B under User Management and enable all the permissions for it. Here’s the confusing part: there is a User Management section for both the property and the account. From reading the Google help pages it wasn’t clear which one was it; it turns out, you want to head to the account‘s user management:
Here you need to add the email address for account B and enable all the permissions:
Once you’ve done this, head back to Admin > Property Settings and click the Move property button.
Select account B from the drop down and confirm the changes. That’s it. Give it (usually) a few minutes and the property will be moved to account B.